Great to see the way digitalization enters "eTourism Fast Forward 2017"!
Our Key Takeaways:
digital gadgets enter the private environments tools like chat-bots, voice-command based ecosystems & intelligent wearables offer new service levels in tourism. These digital tools enable new experience - and slowly the potential of digging into generated data-halos for more focuses marketing and service is getting obvious.
However - the key players tend to be the well-known global platforms. Taking ownership of generated user data is a key competency for future winners - on all levels of the tourism-value chain. There is no time to loose!
Great to be part of it - we look forward to the first data-lake projects and data-mining activities coming up soon.
Just by the way: SAP is also stepping in these industries - but were not at the event...