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CRM Mobilization, Awareness & Change Management: "...define YOUR path to CRM"


Leading provider of infrastructure services for chemical industry


Various Divisions and servicing units do not share a common view on the customer. High potential for key-account management, e2e processes and unified CRM platform not leveraged


Suriro Solution:

Creation of a tailored CRM charter & organization of a mobilization event for 150 members of top-management for unified CRM. Extension to a comprehensive CRM training and learning curriculum, preparation and execution of compelling end-user trainings

Suriro - Consulting Products:

CRM Change Management Kit

Customer Experience Kit

Mobilization Framework

Suriro - Benefits Delivered:

  • CRM philosophy & approach developed

  • Customer journeys & touchmap analysis created

  • Key Concepts anchored on stakeholder agenda 

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